Yamaha Delivers Essential Support to Public Lands for Outdoor Recreation Outdoor Access Initiative Contributes Over $350,000 to Land Conservancy in 2020
MARIETTA, Ga. – March 31, 2021 – Yamaha Motor Corp., USA, today announces the completion of the 2020 Yamaha Outdoor Access Initiative (OAI) grant cycle with funding decisions for the fourth quarter. In total, Yamaha granted more than $350,000 in 2020 while supplying essential support to public lands providing vital access to outdoor recreation across the country. The Yamaha OAI program continues to lead the powersports industry in providing direct monetary support to grassroots efforts helping to protect, expand, and improve entry to public spaces off-road for motorized recreation.
“The pressure on public lands during the pandemic has been enormous due to people finding solace outdoors. Their adventures gave off-road enthusiasts a much-needed breather from the stress we’ve all experienced over the past year,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Public land belongs to everyone and we all have a responsibility to take care of it. Yamaha is proud to continue supporting our riders’ favorite outdoor activities, including OHV riding, hunting, camping and fishing, through the Outdoor Access Initiative.”
The fourth quarter 2020 Yamaha OAI grants totaling more than $90,000 were awarded to the following organizations:
Blue Ribbon Coalition – Pocatello, ID
East Branch Sno-Rovers & ATV Club – Medway, Maine
Idaho Single Track Alliance – Idaho Falls, ID
Reno Area Dirtriders – Reno, NV
Swampsiders Snowmobile Club – Bigfork, MN
“The need for funding and leadership for public lands increased exponentially in 2020 with more people engaging in outdoor recreation at the same time resources were being restricted. It was a relief to know we could reach out to Yamaha to help,” said Ben Burr from the Blue Ribbon Coalition, which received $11,740 to develop a trail guide for Utah’s San Rafael Desert area to help visitors explore safely and responsibly. “The Yamaha Outdoor Access Initiative is a trusted resource for the outdoor recreation community with a history of putting the funds where they are needed to make big improvements on the ground.”
“The 2020 fourth quarter grant projects spanned the spectrum of powersports, with funds going to groups from all categories of Yamaha’s off-highway vehicles: Motorcycles, ATVs, Side-by-Sides, and snowmobiles,” continued Nessl. “We prioritize those projects meeting the needs of diverse OHV riders to support their local riding communities.”
For more than 12 years, Yamaha has issued quarterly grants to non-profit organizations supporting the needs of riding groups, outdoor enthusiasts, land stewardship organizations, and public land managers to improve access to public land for outdoor recreation. Since inception, Yamaha contributed over $4.5 million in aid to more than 380 projects across the nation.
The deadline for submission to the second quarter 2021 funding cycle for the Yamaha Outdoor Access Initiative is June 30, 2021, and applications must be postmarked by then. Submission guidelines and applications are available at YamahaOAI.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms: #Yamaha #YamahaOAI #REALizeYourAdventure #ProvenOffRoad
About the Yamaha Outdoor Access Initiative
For more than a decade, the Yamaha Outdoor Access Initiative has led the Powersports industry in guaranteeing responsible access to our nation’s land for outdoor enthusiasts. Through this program, Yamaha has directly and indirectly supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands. Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state and local public land use agencies, outdoor enthusiast associations and land conservation groups with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable public use. A committee then reviews each application and awards grants to deserving projects. Examples of appropriate projects for grants include, but are not limited to:
• Trail development, restoration and maintenance
• Trail signage and map production
• Staging area construction, renovation and maintenance
• Land stewardship, safety and education
Updated guidelines, application form, information and news about the Outdoor Access Initiative are available at YamahaOAI.com. For specific questions about the Yamaha Outdoor Access Initiative, call the dedicated hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@Yamaha-Motor.com, or write to:
About Yamaha Motor Corporation, USA
Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company's ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.
YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida) and Kracor Systems (Wisconsin), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).
Yamaha Motor Corp., USA